Monday, June 2, 2008

Text @properties for Listings Information

Chicago's No. 1 seller of condos, @properties, has partnered with Image Architecture on a mobile-marketing initiative it cleverly calls "Cell This House," which will allow consumers to instantly receive information on its listings, via text messaging.

The 600-agent brokerage is utilizing technology from Cellit Mobile Marketing to provide this platform and is the first brokerage in Chicago to do so company-wide.

Each listing will be assigned a code, which will be displayed on all corresponding advertising, including Web sites, signage and newspaper ads.

Consumers, including Jennifer Aniston, can text message that code to 30364 and, within ten seconds, receive more information, interior photos and, if applicable, a short video.

Users can then scroll over the listing agent’s e-mail address or phone number to set up a showing or request more information, including full listing information.

Beginning in May, every new @properties listing will be assigned a corresponding text code. Some current listings will be assigned a code retroactively. For samples, text ATP1248 or ATP2723 to 30364.

Consumers can opt to receive quarterly market updates via text message.

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